Saturday
Jun122010
Google Vitamin
Saturday, June 12, 2010 at 11:31PM A personal project as an addition to my portfolio. Enjoy.
Renders / Graphics: Adobe Photoshop
Saturday, June 12, 2010 at 11:31PM 
Saturday, June 12, 2010 at 11:31PM A personal project as an addition to my portfolio. Enjoy.
Reader Comments (34)
interesting idea but i don't see why this should be a google product other than the fact that google is becoming a respected brand.
It’s weird that you’d toy with the idea of Google selling vitamins. It doesn’t fit into Google’s industry or their brand experience. If Google were to sell vitamins, they’d endorse a pharmaceutical company, not create their own pills.
You tend to take brands you like and make arbitrary connections.
Thanks for the comments. Tkahn, I never said that Google would manufacture their own vitamins. They would act as a reseller. BTW, the FDA and other administrations classify vitamins as a food product, not drugs.
Andrew i like your idea, i think its very fun and the designs are straight to the point which is the best part for me of the entire project. And i think why you chose google is because they are very creative as are you, hence you are the man my KB
Also the phone notification part is great, thats something companies should consider.
Why don't you use Nexus One? rather than HTC Legend or iPhone?
It will be More Fabulous!
I am VERY impressed with this! Love it!
Buenos dias
Good morning
For two months I follow your blog. I look very interesting.
I'm from Peru, a country of South America, I would like to have your friendship.
Congratulations for your blog.
Sincerely.
Harold inche.
hc.inche @ gmail.com
Hey..the concept is nice.
But I guess, you might be leaving out the primary consumers of vitamins ie. old people. I don't think that much of the gadget-y stuff will make sense to them. However, the bright colours could definitely help in easy differentiation / identification of the bottles. And considering you are working on the packaging, I guess you could also work with lids or dispensing mechanism .
I like the idea, but come on people he got Google because they're the archetype of simplicity.
Obvious
Interesting concept interfacing vitamins + UI, I'd challenge you to try "branding" your own reseller/online interface, although it is not your intention, using Google serves as a crutch and also a distraction. You can communicate the idea and concept better without putting such a HUGE and powerful logo and identity like google. Goodluck in your academic studies :-)
Andrew,
Very, very impressive stuff. I'm starting a vitamin internet retail company and felt inspired and challenged by your concept here. I would dive into the viability of storing vitamins in a box but love the look and feel in the packaging, site and the app. Great work.
Zack
Vitamma.com
You should seriously email this to Google!
excelent!
Makes me think of the periodic table. Playing up the connection could be very nice.
While the presentation is slick, I don't think this is anything Google would even consider since they are an information and engineering company, not a product one. Also, I'm not sure you solved the form problem. There isn't any child safety mechanism, it's just a box with what looks like a loose lid. I am curious why you didn't draw from inspiration that deals with sustainability like method brand products. Also, the "confusion" associated with vitamins comes mostly in the information hierarchy of the label, not the actual bottle. People generally know what to do with a bottle. Again, nice presentation but the design is relatively surface without solving a greater problem.
Dude, this is incredible. If any company could take this much of an approach to a situation: Desktop to Mobile to a tangible item that doesn't look bad at all, they'd be epically successful.
The only thing about this that doesn't seem right (besides the whole "big brother" Google serving up pills and reminding you to take them) is the packaging. As someone above said, there's no safety mechanism to prevent small children from opening the boxes.
Other than that, very creative, elaborate and unique idea! Yes, it's odd that you chose Google for this, but once you get past that this is pretty neat.
this design concept would make more sense for a company like Glaceau (Coca-Cola) than Google. I could see a partnership with Google on the advertising bit though, and a Glaceau-produced website and mobile app in the Android/Apple app market to set your regimen and reminders.
Honestly though,the idea of Google vitamins is a bit creepy. It almost seems like Google would be too integrated in your whole life. who knows what they could sneak into these vitamins.
Es posible esto ??!!?!!?
i like it
its pretty cool and i love the designs
the phone part is great as well just makes it easier.
Wils, uk
This is the coolest thing I have ever seen.
good one......
so nice man... I come everyday on your blog :)
Did you used Illustrator to make your boxes or full photoshop ?
Love this project :)
Laurent, thanks. I used photoshop for everything.